Secure Checkout
Money-Back Guarantee
Yet my team has been able to take our idea, plug it into this marketing strategy, and help small businesses WIN!
Without EVER taking on a penny of outside funding!
And in just 3 short years, we've seen our clients grow
by over 3,829% by using these strategies!
Here's what we'll cover:
What is Digital Marketing?
The History of Marketing, its Evolution into Digital, The 4 Ps of Marketing, Porter's Five Forces, Band Positioning, Customer lifetime value, Segmentation, and the Boston Consulting Group matrix
Aligning with your Business Strategy
Customer centricity, The Business Model, Overall Strategy, Brand, Vision, Culture, Research and Insight, KPIs
Barriers and Considerations
Technology, Skills, Budget and Resources, Business Priorities, Regulation
Here's what we'll cover:
Search Engine Optimization
A History of SEO, Building Your SEO Strategy, Technical SEO, Website Structure, Content, Mobile, Location, Penalties, Organizational Structure and SEO
Paid Search
An Introduction to Paid Search, Building Campaigns, Measurement and Optimization, Advanced Paid Search, Managing Search Campaigns – Humans vs Robots
Display Advertising
A History of Display, Programmatic Advertising, Types and Formats of Display, Ad Servers and Technological Delivery, Types of Display Campaigns, Planning and Targeting Display Campaigns, Display Campaign Measurement and Attribution Modeling
Social Media
History of Social Media, Should I or Shouldn’t I, Customer Service and Reputation Management, The SEO Angle, Where to start? Types of Social Media, Content, Social Advertising, Measurement
Here's what we'll cover:
User Experience and Transformation
User Experience (UX), Digital Transformation
CRM and Retention
Defining CRM and Retention, Contact Strategy, Cross-Selling and Up-Selling, Predictive Analytics, CRM Systems, Social CRM (SCRM), Loyalty
Content Personalization
Defining True Personalization, User-defined Personalization, Behavioral Personalization, Tactical Personalization, Single Customer View
Customer Service
Customer Service Principles, Service Channels, Social Customer Service, Measurement
Content Strategy
What is Content Marketing, Content Defined, Content Types, Why content marketing, People and Process for Creating Content, Distribution, Measuring the Value of Content, International Content, Audit Checklist
Analytics and Reporting
The Data Landscape, The Reliability of Data-Based Decisions, Analytics Defined, Tools and Technology, Attribution Modeling, Reporting
Presenting your Strategy
Decision making, Budget, Key Channel Benefits, How Channels Interact, Website
Further Considerations, Structuring Your Plan, Advocacy
hardcover book to your doorstep, ASAP!
Get These FREE Bonuses!
Our "DIY Marketing"
Digital Companion Workbook
Get This For FREE When You Order
Find Holes in Your Existing Marketing and Sales Funnels and See Exactly How to Fix Them
Get a robust (20+ pages!) Assessment on the 4 Biggest Factors keeping you from being found by your best Leads, converting those Leads into Prospects, and those Prospects into Clients. Learn the severity of those issues, and see, point by point, exactly how to fix those issues to turn your digital presence into a revenue-generating machine!
Get This For FREE When You Order
I know there are some websites out there that offer you something cool for free, but then stick you into some program that charges your card every month.
This isn't one of them.
There's NO hidden "continuity program" - and in case you're wondering why I'm doing this...
Well, there are actually a few reasons...
Here's why...
We've only printed a few thousands copies of this book, and when they're gone... well, they're gone!
If this page is still here, then the offer is live. But I reserve the right to pull it down at any time.
Rob Riggs
Your address
Your address
Code Conspirators is a digital marketing technology company that helps existing businesses sell their products and services online. We make no claims or representation that by engaging our services or reading our books you will earn money or make your money back. Testimonials shown are real experiences from paying users of our services or information. Their business’s results are not typical, and your business’s experience will vary based upon the effort and education of your business’s employees and management, the business model that is implemented, and market forces beyond anyone’s control.
You can obtain information about the categories of personal information collected,
and the business purposes for which the information is collected, by clicking here.